December 27th, 2006. Los Angeles, CA.
As Britney keeps losing her identity and credibility within fans and industry people, so is WoB. We’re moving on to greater, bigger things. I would therefore like to announce the permanent shut down of World of Britney.com beginning January 31st, 2007. As WoB closes, Carolina and I will be launching a brand new state of the art Celebrity Blog.
The new site will be 100% Web 2.0 compliant featuring widgets, live search, communities, the ability to send in cool videos through your cell phone and so on. It’s something I’ve been silently working on for the past 3 months, and with 7 years of experience as a successful webmaster, I think 2007 will be a huge year for this new site (which I won’t mention the name of yet but, you’ll be like ‘Ohhhhhh’…)
No worries though, Britney will still be covered and our relationship with her people, Larry etc….will remain intact. I’m also going to use the new blog to educate people about the entertainment industry, get people into making short films, have competitions, etc….
The point is to combine what everyone else is doing at the moment with all their celebrity blogs into one place.
I think that WoB has had its run…….its feet are not holding firm anymore, not because of my ability to run it, but because I believe Britney is unfortunately done (for me at least). No matter what anyone thinks or how they may disagree, it’s very hard to maintain the respect needed to keep things going, so in turn, I’m trying to be a step ahead of it, and yes, for those of you laughing and remembering what happened in March of 2002, this time, it will be for good 
WoB will continue to provide its daily updates to fans up until it’s time to say goodbye. We look forward to continuing to report news on Britney, it just won’t be exclusive about her anymore. Thanks for your attention and a BIG THANK YOU to all of you who have been visiting the site since the beginning and supported WoB through it all ! It’s been a total blast.
All my best,
Ruben Garay
Webmaster & Founder
World of Britney.com
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